Letícia Barros is a lawyer, entrepreneur, President of LOLA Brazil, and communications manager for LOLA International. She is the founder of Agência Taggart, an agency specializing in political communications, and has practical experience in electoral campaigns, including a presidential race and the successful reelection of a city councilor in Rio. Letícia was a Marketing and Analytics trainee at the Cato Institute in the class of 2025.